Monthly Archives: August 2019

Proper Investment in Fiction and Reality

As part of a class at college, I had to look at UK shares to buy and decide which ones would be the best to get profit. All of the students could choose from any shares that were available for purchase on the market, but once they made a fictional investment, they had to stick with it. I wanted to take the assignment a little bit further, so I invested some of my own money into some of the shares. I chose shares for copper, because I looked at the data from the markets, and it showed that copper shares would be a good choice to start.

There was one rule to the assignment that all students had to follow. Continue reading

  • Share/Bookmark

Landing in the Retail Space

Just like any person who has hair, I’ve been shaving for a long time. In the many years that I’ve been shaving, I’ve grown to hate it because of how expensive the razor blades tend to be. I thought it would be a great idea to make a company that could sell both razors and razor blades to people at an affordable price. I started the company and started distributing products through a website. I wanted to get the products in retail stores as well, so I went to Continuous Business Planning for a plan that would help me reach that market.

I knew that there were a lot of other companies on the market to compete with when it came to razors. There have been companies that have existed for over 40 years, and even though people complain about their prices, they continue to buy their products because they feel that they don’t have much of a choice when it comes to razors. I wanted to break that stranglehold that theses companies had by showing the consumers that there is always a better alternative. The planning company came up with a grade A plan for success that would give my company quite an edge.

As soon as my products began to hit store shelves, people noticed how much lower priced they were compared to the major competitors and began to try them. Word of mouth goes a long way in the retail space, and the good feedback that my products were getting was spreading all over. For now things are going well, but I don’t expect the other companies to just sit idly by while I take some of the market from them. I think they’re going to make a counter measure to get their customers back, either with lower prices, or some kind of discount.

  • Share/Bookmark

Combining What the Customers Want

Due to the popular demand of two most famous potato chips, the potato chip company that I work for is coming up with a new flavor. This flavor will be a combination of these flavors and sold in an entirely new packaging. We used a data strategy to figure out which of the flavors under our umbrella were the best selling and how to create an even higher revenue stream from those flavors. Before sending them to market, the company first decided that the flavors had to be compatible from a taste standpoint. If the flavors didn’t taste well together, then no one would buy them.

The food scientists at our company worked hard to come up with just the right flavor mix for the combination of these two chips. They tested them again and again amongst themselves, and with other people until they had it just right. Continue reading

  • Share/Bookmark